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Whether you’re advertising the charms of your bed-and-breakfast,
updating clients via newsletter or unveiling a new menu, getting
your message across is crucial.
Because you will be judged not only on what you say, but how well
you say it, your written communication must be clear, concise and
error-free. Rambling copy, grammatical errors and spelling mistakes
can leave your clients — and potential clients — with the impression
that you’re careless and unprofessional.
With the right words, you can leave your audience with the positive
impression you need to succeed.
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“There's a great power in words, if you don't hitch too many of
them together.”
Josh Billings, Humourist (1818-1885)
“Words differently arranged have a different meaning, and meanings
differently arranged have different effects.”
Blaise Pascal, Philosopher (1623-1662)
“Good words are worth much, and cost little.”
George Herbert, British poet (1593-1633)
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